Television remains the primary advertising vehicle for the world’s largest brand marketers. As the mobile space has matured, there are new opportunities to influence consumer behavior by supplementing TV ad campaigns with video advertising delivered to mobile devices. Get the facts, including:
The state of TV advertising
The rise of mobile content consumption
Which demographic trends are changing the mobile media landscape
How to increase your advertising reach
How to decrease your cost per point
How to get the biggest return out of your advertising investment
This first-of-its-kind study from BrightRoll and Nielsen shows how mobile video advertising can be an effective complement for TV advertisers trying to reach increasingly fragmented audiences and improve ROI.