Cross-device targeting is the next major stage for programmatic advertising, and with cross-device on nearly every marketer’s mind in 2016, it’s important to understand how user/household mapping works. On desktop we have cookies that provide the ability to collect robust data on consumers. On mobile, some browsers have cookie capabilities, but most time on mobile devices is spent on apps, all of which collect and use visitor data differently and separately.
How do you effectively measure and attribute activity on devices to a single household? How can you use cross-device data to become a more effective digital marketer? Read our new e-book to learn:
- The different methods for creating identity maps, and their strengths and weaknesses
- How to apply cross-device identity mapping to your campaigns
- BrightRoll / Yahoo’s unique approach to solving the cross-device conundrum
Cross-device targeting is the next major stage for programmatic advertising, and with cross-device on nearly every marketer’s mind in 2016, it’s important to understand how user/household mapping works. Read our new e-book to learn more and gain a competitive edge in the cross-device world.
